make the holidays pop! ] pillsbury cookie dough. >> announcer: the following program is sponsored by operation smile. every year, hundreds of thousands of children are born with cleft lip and or cleft palate. >> dr. bill magee: why should any child, anywhere on this planet, have to live a life of misery. >> kathy majette: a lot of people think that children that are born with these deformities are cursed. just imagine a life alone, that nobody wanted to be around you. >> norrie oelkers: and we had children coming in for screening with brown bags over their head. they're never allowed to leave their house unless they have a bag on their heads. >> kathy majette: some children don't live, because they have problems with eating, and drinking, and die of malnutrition. >> mel: and they see us as their last resort. >> dr. jill gora: every child deserves a fair chance at life, >> peggy stillman: it may only take an hour to do something that will change their lives forever. >> noreen kessler: and you just see a whole new person, a whole new beginning. it's almost like they're reborn. i can't think of another word but phenomenal.